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About

The essential wardrobe for your home, sustainably made

In a world that’s high-pace, connected and ever changing, our home becomes our refuge; a place to rest, recharge and clear our minds. YUYU products are thoughtfully designed to enhance your daily rituals, rather than claim them. We use restful colors and harmless materials – woven into the environment and the tapestry of your life.

The essential wardrobe for your home, sustainably made

 

 


Your home should be the most natural expression of you.

 

Radical

Simplicity

Our design ethos is clarity. Rather than chasing fleeting trends, we keep it radically simple. Each item has a clear purpose with a shape to match, infused with minimalistic Japanese and Scandinavian design sentiments. Think of YUYU as that perfect pair of love-worn jeans, for your home. YUYU products will only get more beautiful with age, and will last you a lifetime.

Radical Simplicity

Our design ethos is clarity. Rather than chasing fleeting trends, we keep it radically simple. Each item has a clear purpose with a shape to match, infused with minimalistic Japanese and Scandinavian design sentiments.

 


The right amount of Less

 

Sustainably

made

We are what we (don’t) buy. We believe that a gorgeous design piece isn’t worth a dime if it caused harm to the planet or its people along the way. That’s why YUYU commits to sustainable production, working closely together with artisans we know personally and visit frequently.

A community’s unique craftsmanship and knowledge is the starting point of our product development. From there, we work closely together to establish contemporary designs, made from premium natural materials, tapping into recycled resources whenever possible. Simply put: guilt-free products, good vibes only.

Sustainably made

We are what we (don’t) buy. We believe that a gorgeous design piece isn’t worth a dime if it caused harm to the planet or its people along the way.