YUYU is an interior and lifestyle brand based in Amsterdam. However, we spend most of our time elsewhere, working closely together with craftsmen and women around the world to create unique handmade collections. From home accessories to jewellery, every item is designed with a breath of Japanese simplicity, then brought to life from gorgeous raw materials.
Flo Beukers (founder) lived and traveled in South-East Asia for a few years, where she reached out to local craftsmen. Together, they started a project to quite literally weave a clean, modern design and colour palette into their generations of craftsmanship. The first collection of throws was born, soon followed by baskets, rugs, ceramics, cutlery and jewellery.
We aim to expand the YUYU brand and collections further, in order to realize a stable revenue stream for our collaborating craftsmen and to inspire the world with beautiful products, handmade from the finest materials. Currently, we’re setting up a new collaboration with cotton weavers in Central America that we’re particularly exited about. More soon.
For any enquiries email/call us: