Sustainable home goods at honest prices without a single compromise on quality.
Our design team is based between Amsterdam and New York City. YUYUs signature minimalistic aesthetic is a result of our Amsterdam roots, mixed with our love of the Japanese wabi-sabi philosophy.
Rather than fleeting trends, we design by the mantra “fewer, better things”. Timeless, considered designs, handcrafted from premium raw materials that will last you a lifetime.
All of our products are produced in a socially and environmentally harmless way. The production process is an integral part of the final product.
We believe that a gorgeous design piece isn’t worth a dime if it caused harm to our planet or people along the way. That’s why we maintain close relationships with our producers around the world that make our products, visit them frequently, produce in an eco-friendly way and use recycled resources whenever possible.
We pride ourselves in saying we’ve built an extensive production network around the world, without middlemen. We work together one-on-one with our crafts(wo)men and share a hands-on approach that’s mutually beneficial.
Together we preserve ancient artisan techniques and push economical independence and empowerment forward. Most of our partners are in developing countries and all of them are independent, family-ran businesses. By skipping the traditional middleman and retail mark-ups, we can assure honest prices.